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Monday, April 12, 2010

April Fools joke tells judges to be marketers

PHOENIX – April 12, 2010 – In the spirit of April Fools’ Day, "Arizona Attorney" magazine has published an article suggesting that judges think like marketers when writing opinions during this recession.

In the article, entitled "Ripping Good Yarn Told With Verve," two lawyers talk about the recession over lunch. One suggests that judges could overcome budget crunches by selling hits on the Internet for their opinions.

“You know, like advertisers do on the popular Google sites. Every 10 hits, or every 10 times someone looks at your site, you get paid a certain amount,” the article suggests. “The more popular the opinion – the more often it is looked at or cited in other opinions – the more money a judge will make as its author.”

Dean Christoffel, a certified family law specialist practicing in Tucson, wrote the tale.

“'Arizona Attorney' magazine occasionally publishes a good yarn in honor of April Fools’ Day,” said Tim Eigo, the magazine editor. “This story, told as a conversation between two friends, creatively jokes about ways to climb out of the economic slump.”

The article ends with a quiz, asking readers to provide their answers on the magazine’s Facebook page.

"Arizona Attorney magazine" is published 11 times per year by the State Bar of Arizona. It provides articles on substantive legal issues, professional trends and feature profiles.

View the magazine at http://www.myazbar.org/AZAttorney/

About the State Bar
The State Bar of Arizona is a non-profit organization that operates under the supervision of the Arizona Supreme Court. The Bar includes approximately 16,000 active attorneys and provides education and development programs for the legal profession and the public. Since 1933 the Bar and its members have been committed to serving the public by making sure the voices of all people in Arizona are heard in our justice system.

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