What would you say to yourself to convince yourself to stop smoking? We asked smokers to write themselves a letter. Their compelling reasons to quit, captured in thirty second (:30) commercials, will began airing statewide Dec. 29, 2009.
The Arizona Smokers’ Helpline new television and radio advertising campaign features real people struggling with tobacco addiction. Smokers know the harmful health effects of tobacco and second hand smoke. In fact, in Arizona 89 percent of people report their homes are smoke free. However, 15.9 percent of Arizonans still light up. That’s roughly 735,000 people.*
“Quitting is hard,” Arizona Smokers’ Helpline Director Stephen Michael said. “It might be the hardest thing you ever do. But, we also know, we can help.”
“It takes on average 8 or more attempts to stay quit for good,” Michael said. “This campaign features real people struggling with quitting. Not just success stories. The point is to let people know that when they are ready, help is here.”
The Arizona Smokers’ Helpline is a free service available by phone that offers quit support to all Arizonans. By calling toll-free to 1-800-55-66-222, smokers (and chew tobacco users) will work directly with a “quit coach” who will assist with setting a quit date, surviving cravings, and help with access to Nicotine Replacement Therapies (NRT) or prescription medications.
Additionally, on the Arizona Smokers’ Helpline website at www.ASHLine.org, there are more real life stories and a new WebQuit feature providing those who are quitting with help 24/7. Successful quitters and people struggling with tobacco addiction are encouraged to visit www.ASHLine.org where they can submit their own story.
“We are extremely excited about this new campaign and the potential it has to impact people’s lives,” said Wayne Tormala, Bureau Chief of the Arizona Department of Health Services Bureau of Tobacco and Chronic Disease.
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