Robert Reich. (photo: Getty)
By Robert Reich, Robert Reich's Blog
acebook
CEO Mark Zuckerberg says he’ll run political ads even if false. Twitter
CEO Jack Dorsey says he’ll stop running political ads.
Dorsey has the correct approach, but this entire
debate about ads skirts the bigger question: Who’s responsible for
protecting democracy from big, dangerous lies?
Donald Trump lies like most people breathe, and his lies have grown more vicious and dangerous as he’s been cornered – conjuring up conspiracies, spewing hate, and saying established facts are lies, and lies are truths.
Donald Trump lies like most people breathe, and his lies have grown more vicious and dangerous as he’s been cornered – conjuring up conspiracies, spewing hate, and saying established facts are lies, and lies are truths.
This would be hard enough for a democracy to handle,
but Zuckerberg’s Facebook sends Trump’s unfiltered lies to 43 percent of
Americans, for whom Facebook is a source of news. And Dorsey’s Twitter
sends them to 67 million Twitter users every day.
A major characteristic of the Internet goes by the
fancy term “disintermediation.” Put simply, it means sellers are linked
directly to customers with no need for middlemen.
Amazon eliminates the need for retailers. Online
investing eliminates the need for stock brokers. Travel agents and real
estate brokers have become obsolete as consumers get all the information
they need at a keystroke.
But democracy cannot be disintermediated. We’re not
just buyers and sellers. We’re also citizens who need to know what’s
happening around us in order to exercise our right to, and
responsibility for, self-government.
If a president and his enablers are peddling vicious
and dangerous lies, we need reliable intermediaries that help us see
that they’re lies.
Intermediating between the powerful and the people was once the job of publishers and journalists – hence the term “media.”
This role was understood to be so critical to
democracy that the Constitution enshrined it in the First Amendment’s
guarantee of freedom of the press.
With that freedom came a public responsibility to be a bulwark against powerful lies.
The media haven’t always lived up to that
responsibility. We had yellow journalism in the nineteenth century, and
today endure shock radio, the National Enquirer, and Fox News.
But most publishers and journalists have recognized
that duty. Think of the Pentagon Papers, the Watergate investigation,
and, more recently, the exposure of Trump’s withholding $400 million in
security aid to Ukraine until it investigated Trump’s major political
rival, Joe Biden.
Zuckerberg and Dorsey insist they are not publishers
or journalists. They say Facebook and Twitter are just “platforms” that
convey everything and anything – facts, lies, conspiracies, vendettas –
with none of the public responsibilities that come with being part of
the press.
That is rubbish. They can’t be the major carriers of
the news on which most Americans rely while taking no responsibility for
its content.
Advertising isn’t the issue. It doesn’t matter whether
Trump pays Facebook or Twitter to post dishonest ads about Joe Biden
and his son, or Trump and his enablers post the same lies on their
Facebook and Twitter accounts. Or even if Russia and Iran repeat the
lies in their own subversive postings on Facebook and Twitter.
The problem is we have an American president who will
say anything to preserve his power, and we’ve got two giant entities
that spread his lies uncritically, like global-sized bullhorns.
We can’t do anything about Trump for now. But we can and should take action against the power of these two enablers.
If they are unwilling to protect the public against
powerful lies, they shouldn’t have so much power to spread them to begin
with.
The reason 45 percent of Americans rely on Facebook
for news and Trump’s tweets reach 67 million Twitter users is because
these platforms are near monopolies – dominating the information
marketplace.
No television network, cable, or newspaper comes
close. Fox News’s viewership rarely exceeds 3 million. The New York
Times has 4.9 million subscribers.
Facebook and Twitter aren’t just participants in the
information marketplace. They’re quickly becoming the information
marketplace.
Antitrust law was designed to check the power of giant
commercial entities. Its purpose wasn’t just to hold down consumer
prices but also to protect democracy.
Antitrust should be used against Facebook and Twitter.
They should be broken up.
So instead of two mammoth megaphones
trumpeting Trump’s lies, or those of any similarly truth-challenged
successor to Trump, the public will have more diverse sources of
information, some of which will expose the lies.
A diverse information marketplace is no guarantee
against tyranny, of course. But the system we now have – featuring a
president who lies through his teeth and two giant uncritical conveyors
of those lies – invites tyranny.
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