Wednesday, September 12, 2012

Apple: new iPhone 5 gives life meaning

By Andy Borowitz
SAN FRANCISCO (The Borowitz Report)—Apple rocked the gadget world today with the news that the iPhone 5 includes a new feature that gives shape and purpose to previously empty and meaningless lives.

As Apple explained at its launch of the device, the new feature is an improved version of its personal assistant, Siri, that has been endowed with a quality missing from the previous model: empathy.

In a demonstration before a hushed crowd of Apple enthusiasts, an app developer named Josh asked the new Siri, “Why didn’t my parents love me?”

Siri’s response, “Your parents were too self-absorbed and narcissistic to recognize your essential beauty and value as a human being,” brought many in the Yerba Buena Center audience close to tears.

Apple C.E.O. Tim Cook closed out the launch with perhaps his boldest claim to date about the company’s new phone: “We believe that the iPhone 5 will make your current relationship obsolete.”

Wall Street rallied on the news, with tech analysts expecting millions of Apple customers to purchase an iPhone 5 to replace their existing boyfriend, girlfriend, or spouse.

But in the words of Apple devotee Tracy Klugian, who was present at today’s launch, such expectations are overdone: “Most Apple snobs I know started putting their Apple products before their relationships a long time ago.”

Photograph by Tony Avelar/Bloomberg/Getty Images.

No comments: