Anyone
who's has had to navigate a shopping cart traffic jam or attempt to
efficiently use a self-checkout machine knows that not all supermarket
trips offer a stellar customer experience. But some are clearly worse
than others.
Consumer Reports conducted a survey of more than
27,000 subscribers in its May issue and ranked the country's 55 largest
grocery store chains. The results prove that bigger doesn't mean best. Wal-Mart (WMT) -- which is America's largest supermarket, with more than a third of all grocery sales -- landed on the bottom of the list: Of a possible 100-point score, the retail giant received 67.
At the other end of the list, the top-ranked supermarket was east-coast chain Wegmans, which received a score of 88 out of 100. Other top scorers included Trader Joe's (87), southern chain Publix, and Costco (COST) (84).
The
survey also asked shoppers about their biggest gripes, and found
insufficient open checkout aisles to be the most common complaint, cited
by 19 percent of shoppers. Other issues included crowded aisles,
out-of-stock advertised specials and lack of choice.
A third of
those surveyed told the magazine they had switched grocery stores in the
past year because of high prices, long waits, inadequate selection or
poor food quality. Despite the gripes, Americans are still visiting
stores, logging an average of 1.2 supermarket visits per week, according
to the Food Marketing Institute.
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