Valley’s Favorite Family of Designer Consignment Shops Denied Its Advertising Rights Aboard Phoenix Light Rail
Eco-Chic
Consignments is Appealing to Valley Metro Board to Overturn Decision
after Phoenix City Officials Say ‘No’ to Playful Ads
(PHOENIX) – There will be no riding the rails, or ‘booty train’ for My Sister’s Closet, Well Suited or My Sister’s Attic aboard Phoenix Light Rail this spring. Eco-Chic Consignments, the Valley’s favorite family of designer consignment shops that made the double entendre fashionable with its catchy slogans like ‘Wanted: One Night Stand,’ ‘Make a Booty Call,’ and ‘Buy a Bigger Chest’ has been denied its constitutional, First Amendment right to display the playful ads.
The denial comes after the City of Phoenix first approved the ads back in March, then paid an estimated $10,000 to wrap the ads on a light rail car, only to later ban the artwork and remove the ad.
The ad campaign, which would have ran for 10 months, would have generated an additional $60,000 in advertising revenue for the City of Phoenix, but city officials called the ads “sexually offensive.” The city was only agreeable to let the sister and Valley owned business display its ‘Sell Your Sole’ ad on the light rail car.
Eco-Chic Consignments owner Ann Siner, who donated 32% of her profits in 2013 from her 15 stores in Arizona and California last year to various charities supporting women, wildlife and the arts, wants to know who made the decision at the city to ban her ads on light rail.
“We have been running these same ads on City of Phoenix buses, bus shelters and on billboards throughout the Valley since 2008,” said Siner, founder and owner of Eco-Chic Consignments. “Why is it okay to see our ads on city buses, and not on a light rail train?”
Siner plans to appeal the city’s decision and doesn’t rule out a legal fight.
“I think it’s completely foolish how this was handled and now the City of Phoenix is going to have to pay for the re-wrapping of the light rail train,” said Siner. “The city needs to have full disclosure and tell us why our ads were initially approved, only to be turned down once they were sitting on the train. Ads don’t work without a creative and playful approach, and if they won’t let us run our ads as is, we won’t be spending any money with the City of Phoenix.”
To set-up an interview with Siner or to get more information about My Sister’s Closet, Well Suited and My Sister’s Attic please contact Jennifer Parks at Jparks@RoseMoserAllynPR.com or by calling 480.495.3806.
About My Sister’s Closet and Eco-Chic Consignment:
Eco-Chic Consignments, Inc. is a family of three high-end designer consignment concepts—My Sister’s Closet (women), My Sister’s Attic (home furnishings) and Well Suited (men). Each store sells consigned items at 60 – 90% below retail value.
Founded more than 20 years ago, Eco-Chic Consignments, Inc. has since grown into a $25+ million business with 15 locations in some of the nicest neighborhoods of Arizona and California. The company ranked no. 2,896 on the Inc. 5000 list. To learn more about Eco-Chic Consignments, Inc. and its resale brands, visit mysisterscloset.com.
1 comment:
I, for one, am glad the ads are not allowed. I realize that "sex sells", but I'm really tired of all the 'tits and ass' ads in my face, as well as all the ads with 'sexual innuendos'. We've got children engaged in anal and oral sex, girls and young teens (and older) dressing like tramps, children having children, date rape has become passe .... I mean, really.... if Ann Siner was half as charitable towards others as she wants us to believe, she'd take the moral degradation that's happening to our children more seriously.
There's a reason I disconnected cable tv years ago .... because of all the flat-out degrading garbage it puts out (I'm not payin' to see that shit) ..... now Siner wants to put it on public rails? What about my "right" to not have to be subjected to her obsession with sex? How do I escape that if she's working out her sexuality by plastering it all over the city? She can post her cute little nasties all she wants on her own websites and in her own stores. When it comes to public property - let's show some respect and a little class, eh?
For the children's sake - and the future of a society that by all measures, is rapidly falling apart.
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